Most real estate agents simply list homes.

We market them!

Thinking about selling your home? We want to help! We are committed to working with our clients individually, and taking the time to understand the unique selling points of your home and neighborhood. 

We have built our business on results, and we have the experience and know-how to put a “SOLD!” sign on your property. We use our expertise to help you sell your home smoothly, and for a top price.

From listing to closing, we help you navigate the entire sale process. You can check out our Seller’s Guide HERE for more information on selling a home, but here’s a brief overview of the process: 


THE HOME SELLING PROCESS

There are a lot of details to be handled when selling a home, and it’s our job to streamline the home sale process for you, ensuring everything is completed as quickly and efficiently as possible. 

This overview was designed to help you understand the various steps along the way: 

Preparing for Sale

  • Conduct comparative market analysis to establish a fair market value of your home Prepare and complete the listing agreement

  • Recommend improvements to maximize your home's value

  • Place a lock box on your property, if needed

Marketing Your Home

  • Enter listing information into the MLS

  • Place a For Sale sign on your property

  • Notify top local agents of this new listing 

  • Schedule your home for office tour

  • Schedule your home for MLS tour

  • Distribute Just Listed flyers to your neighborhood 

  • Post your home information on the Internet Schedule and hold open houses

  • Notify all potential buyers with details of listing 

  • Arrange showings for other agents

Communicating with You

  • Contact you regularly with feedback

  • Prepare and deliver regular progress reports to you

  • Discuss all marketing activities with you

Coordinating the Sale

  • Pre-qualify potential buyers

  • Present and discuss all offers with you 

  • Negotiate your transaction with the other agent 

  • Prepare and finalize the closing


Here’s a closer look at how we market your home: 


STAGING

We want your home to be shown in the best possible light to prospective buyers to get you top dollar in the shortest amount of time.

We will create a warm and inviting environment focusing on the best architectural features and selling points of your home.


PROFESSIONAL PHOTOGRAPHY

We make sure your home is shown in the best light possible, and this means making it really shine through top-notch, professional photography. 



PROPERTY FLYERS

We utilize professional photography and sleek graphic design to show off your home using beautiful property flyers to create a memorable impression. 


INTERNET MARKETING

When you list with us, we have access to the Keller Williams Listing System or KWLS. This proprietary, exclusive system ensures your property is marketed online 24/7 through more than 350 of the most popular search websites. 


OUR WEBSITE

We invest a great deal into our website, and not only do we feature your listing on a unique and beautiful listing page, but we also feature a wide range of information for buyers and sellers, neighborhood guides, plus up-to-date community information and recommendations on our blog

This also includes original blog posts that highlight each home’s defining features:

Impeccably Updated 4-Bedroom, 4-Bath Waterfront Home on Bear Creek in Dundalk

Thoughtfully updated with premium finishes and contemporary style, this Bear Creek beauty ...

Read More

 As well as 3-D tours that allow someone to explore your listing from the comfort of their own home before they visit it in person: 


FACEBOOK MARKETING

Facebook is a powerful tool to reach buyers with, and we showcase our listings on Facebook and create sponsored ads to reach people on the most popular social media platform.



FREQUENTLY ASKED QUESTIONS

Are there things we should do to our home to help ensure the maximum price?

Yes. There is a benefit to making sure your home looks its best prior to offering it for sale. There are also small remodeling jobs that will pay off at resale. I can advise you about specific improvements that will increase your home’s marketability and value. 

How often will you advertise our property? 

I don’t just list homes; I market them. I will make sure your home is marketed to potential buyers around the clock, 24 hours a day, 7 days a week. I will customize a marketing plan to reach the types of buyers most likely to purchase your home. I know how to maximize the power of the Internet for my clients, while also using traditional methods including newspaper ads, brochures, yard signs, and direct mail. 

Will you be present at all showings?

At open houses I or a member of my team will be there. For showings, potential buyers will bring their own agents to see your home. Most buyers prefer only their own agents be present when evaluating a prospective new home. 

What is another agent tells us they can get us more for the house? 

Some agents will quote a higher listing price just to get your business, but an overpriced house will not sell. If you choose to work with me, I will conduct a comparative market analysis prior to recommending an asking price for your home. I will explain how I arrived at the price, but ultimately the decision is up to you. I will offer my professional opinion on how the market will value your home.

What happens once we get an offer? 

I will help you consider each offer and negotiate the best deal for your. Once you’ve accepted an offer, I will guide you through the entire closing process and ensure everything proceeds smoothly. 


RESULTS

But what you really want to know is: Does it make a difference?

You betcha.

We know that the best way to make sure your home sells for its full value is to make it look great and show it to a lot of people.

With more than 150,000 pageviews in 2016, our Property Stories gave our Sellers that advantage.

That's why more than half of those listings sold within the first week.

And why more than half of them sold at, or above, list price.

Not to mention that we set a few neighborhood sales records along the way. 


AGENTS

Hiring the right real estate agent is all about finding a professional you respect and trust will help you achieve your goals. It's also critical they have a proven track record. We've built a team of professionals to enhance the quality of service we deliver to our clients. We use cutting edge technology to dramatically improve the speed, efficiency and innovative capabilities in every part of the transaction.

Click here to meet the team: 

About Featherstone & Co

Your best local source to find Baltimore MD Homes For Sale. Helpful Real Estate Informatio...

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SELL YOUR HOME

Are you ready to Love Your Listing?

Would you like to learn more about selling your home? 

Get in touch: 

Sell Your Home 

Baltimore's Top Real Estate Team. Experienced Realtors to sell your home in Baltimore MD. ...

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